Roam
My fictional brand, Roam offers welcoming and safe extended stay lodges, lovingly dubbed "Roam Homes". Our logo is a geometric bird representing our customers who are adaptable while they nest all over the world. Simple, yet recognizable, our bird is spreading its wings and is ready to fly. In the supporting word mark, and combination of the abstract mark and word mark, the letters represent a family or community and the way that they can come together and support one another. In addition to the primary Roam bird, I have made five other supporting Roam birds that can be used in custom patterns, as seen on the mockups below.